Marketing or Marketing? Let's talk about anglicisms in marketing and advertising

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luckyakter22
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Joined: Mon Aug 01, 2022 10:39 am

Marketing or Marketing? Let's talk about anglicisms in marketing and advertising

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Are we invaded by Anglicisms in our profession? Can the use of anglicisms in marketing be avoided or only in some cases? Is the situation serious or have we not yet reached the culmination of this issue? In Digital Marketing and Advertising, without a doubt, the language of Shakespeare tries to outshine the language of Cervantes. And we, we must speak out and be an important part in this matter as marketing professionals… Or should I say marketing? This last question raised can be a good start for this article where we will analyze in depth the effect of anglicisms in our profession. And with objective data! To do this, we will use what the experts from the Royal Spanish Academy (RAE), the Advertising Academy and the Mangoes Kw Finder tool say.

In this way, uniting the academic and the technological, we will be able to have a complete vision of the introduction of unnecessary anglicisms in our profession and to Special Database know how important the effect of English is in Spanish-speaking countries. Let us begin! Marketing or Marketing Marketing or Marketing?, that is the question Depending on your orientation with respect to the Atlantic Ocean —if you are to the west (LA TAM) or to the east (Spain)— the intensity of use between the word Marketing or Marketing changes. It is said that in LA TAM it is more common to use marketing than marketing. How true is this statement? To respond objectively, we are going to use the Kw Finder tool from Mangoes, which measures the monthly searches carried out by users in the search engine.

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And, then, what are you looking for more: marketing or marketing? I answer... Mexico —with nearly 120 million people who speak Spanish— is the country with the most Spanish speakers in the world. We are going to analyze the term marketing in the Mexican country, with its exact match. Marketing, marketing and merchandising: average monthly search volume in Mexico and Colombia, according to Kw Finder In Mexico, the term marketing, according to the analysis carried out in Kw Finder, presents an average monthly search volume of 92,700. Similarly, the term marketing, considered a synonym of the word marketing, receives a volume of 4,000 searches on average per month. And, then… Will these two volumes be greater or less than marketing? Marketing has an average of 102,000 monthly searches compared to 92,700 for the word marketing.
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