Technology and platforms

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chummaa613
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Joined: Wed Jan 25, 2023 3:46 am

Technology and platforms

Post by chummaa613 »

So you have to start a follow-up job, to keep the brand in your "top of mind" because your purchase time will probably come later, and the brand must be present when you make the decision. The power of social selling For B2C markets, monitoring is done with marketing automation platforms that can continue to keep the brand in the minds of hundreds or thousands of prospects that did not convert. Worse for B2B markets, monitoring can be done through social networks using "social selling" techniques. Social selling or social selling is a very intelligent way of using social networks in financial services companies that focus on selling to other companies.

It is not a model to go to the last consumer, but to establish long-term relationships with the executives of the target business accounts. With social selling, a connection is developed with them that builds trust based on valuable information and content. Social selling is a strategy to nurture the relationship, in fact, it is suggested when the prospect has already been taken executive list through an initial funnel and it is not about contacting someone and starting to want to sell them immediately. Many of you will have received inmails from someone on LinkedIn who immediately wants to sell you something, that is not the way of social selling. Social selling is meticulous and consistent work to build a relationship by nourishing it with valuable information.

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Yes it takes time, but the results are better. Social selling is all about building relationships and works very well as the fourth phase of your B2B strategy. Sales are a long-term goal. The brand and its executives must understand that a social selling effort is not meant to meet its capture quota for the quarter, but that, if done well, it will sow future results. In summary Three considerations for the use of social networks in financial services companies: Segment and publish appropriate content for each segment. Understand the funnel flow to define the phases of a campaignThe concept "digital footprint on the Internet" refers to the information that remains as a result of web browsing by a user who leaves a trace.
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