Brand Experience or Brand Experience

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Sohanysohi
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Joined: Wed Jan 25, 2023 4:14 am

Brand Experience or Brand Experience

Post by Sohanysohi »

The term brand experience describes how and why customers perceive a brand and retain it in their memory. Points of Consideration in a Brand For the target group to understand and internalize the brand, the target group must contact them. Here, very many points into consideration. Here are some examples: In supermarkets, customers see packaging that depicts very specific components of a distinctive brand (e.g., a company logo). In the daily newspapers, there are reports about training in respective companies or sponsorship programs from local youth football (public relations). Beer ads placed in adverts at crossroads. Local supermarket brochures are placed in the daily newspapers.

A customer drives past the company and notices the company logo placed above the main entrance. In a corporate blog or social media channel, a company reports interesting and current facts and thus relates to its readers. The touchpoints above where consumers perceive and internalize the Netherlands Mobile Number List brand are controlled choices. A company determines when advertising should appear, which team to sponsor, or how its employees should appear in public. Uncontrollable point of contact with the brand Even so, touchpoints over which the company has no control still exist.

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A positive example in this case is an enthusiastic customer talking about the company's products or services to his friends and relatives (word of mouth). Companies are actively benefiting in terms of awareness and image. Such uncontrollable touchpoints are however problematic when a customer is dissatisfied and wants to express his irritation. It doesn't matter whether he tells a friend about a negative aspect, posts it on an online forum, review site, or the company's Facebook fan page wall, other people are bound to notice the negative message. This gives them a negative brand experience in situations where the company cannot intervene directly.
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