Facebook videos a first response to the problem of engagement on the social network? What do you think creates engagement? Test yourself with this short quiz and then discover our 5 tips for fax list achieving it. Facebook videos: the format to adopt? BuzzSumo, which offers a tool to identify the most popular content on social networks, has just released a study on the engagement observed on Facebook. The study of more than 880 million publications and more than 100 million videos has made it possible to highlight a certain number of points. Commitment declines again and again It's no surprise that engagement on Facebook isn't looking good.

However, since the beginning of the year, it is not a simple decline that BuzzSumo has observed, but a real fall. Note that the most spectacular fall comes from the published images. Facebook videos: quizzes and tips to learn all about engagement Facebook videos: the most engaging format BuzzSumo's analysis shows us that link and image posts are trending down in favor of Facebook videos.Babybel proves to us that the YouTube TV media mix is complementary, and gives rise to very positive results. Finally, the advantage of YouTube is that it is not only aimed at big brands like TV advertising can be.