What is better to position yourself in the first positions in a term of searches with a click rate of or to position yourself on the fourth page with searches and have a . click In the Buyer persona you have to take into account Business Email List the personal context STEPS TO COMPLETE YOUR BUYER PERSONA TEMPLATE . we choose a representative name of the profile that we want to attract as a client we determine their age profession social class and family context. It is also important which communication channels you use and to what degree.

Below you can see an example of how it could look like German Serrano. IT and systems director of a financial company / Recently married / years old / Average purchasing power / hopes to be promoted at some point and know more than anyone else in his company constant training / Work communication channels Mail WhatsApp LinkedIn occasionally from time to time see what other job offers there are / Use of Social Networks mainly under LinkedIn and Facebook.