6 Digital Marketing Strategies for Black Friday

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Bappy
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Joined: Thu Jul 28, 2022 9:00 am

6 Digital Marketing Strategies for Black Friday

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Black Friday is approaching and it is essential to prepare your business or online store to achieve a significant increase in sales on this day especially designed for purchases. In this article we want to give you some tips and 6 digital marketing strategies for Black Friday . Optimize your business for this great event! Marketing strategies for Black Friday: Planning of prices or products How are you going to focus on Black Friday in your business or online store? You are going to apply discounts on your products, create an exclusive product for that date... There are many options to apply, but it is important to take into account the following recommendations: If you are going to apply a discount: You should not make a general discount of the entire web, it is better to choose X products to discount in price. Why? For many reasons. When thinking about pricing strategies for Black Friday,

the mistake is made of thinking that all discounts are valid for all products. It is not the same to apply a discount to a product in which you have a large profit margin than in another in which it is very tight and all you do is lose money. Well, it is convenient that you choose products to apply discounts either because you want to remove that product from stock, because it is your star product, etc. phone database If you generate a product for these dates: This option can be very interesting since you offer the consumer something that they will not have the opportunity to obtain again at a time other than this date. This creates a sense of urgency and missed opportunities, which increases sales. Discounts and added value: Very important within the digital marketing strategies for Black Frida and they are the discounts. How to apply them? You can promote one product per day. Thus, people must be attentive to buy the product they are interested in and also, they know that if they lose that day they will not opt ​​for a discount on this product again.

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The discount to be applied cannot be 5%. Customers expect this date as days of great discounts, so this would fall short Offer free shipping. A great factor that helps conversion. Do the numbers well, try to offer it as much as possible. Communication: Once you have your marketing strategy for Black Friday, its communication is very important. You must inform potential customers of your discounts, how they will be able to access them, how many days they will last, etc. It is useless to have the best discount on the market if this information does not reach users. In order to get your message across you can use: Social networks , newsletters and even advertising. To have an effective campaign you must start advertising it beforehand, DO NOT WAIT FOR THE SAME FRIDAY! Prepare your website Before the date you must make a prediction of the traffic that your website will have to avoid crashes in the system. In addition, it is important that you check the loading speed of your website and its usability. If your website loads very slowly or is difficult to understand, you will lose sales opportunities. Try to get an easy and intuitive shopping website and most importantly, optimized for mobile! Mobile is already one of the main channels through which buyers make their purchases.
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