Why is marketing important for businesses?

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Bappy
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Joined: Thu Jul 28, 2022 9:00 am

Why is marketing important for businesses?

Post by Bappy »

What is marketing? Marketing is the translation that is given, in Spanish, to the well-known English term of Marketing. It is also known as marketing or marketing. Marketing itself is defined as the series of activities within a set of processes in which latent needs and desires of an audience are identified, which are determined according to factors such as age, sex, socio-economic, psychological environment. , among others; in order to satisfy them in a more adequate way and that benefits both the public and a company or brand.

Below are some marketing concepts. Considered as the father of modern marketing, Philip Kotler assures that this discipline is a social and administrative phone database process through which groups and individuals obtain what they need and want through generating, offering and exchanging value products with their peers. And he affirms that nowadays it is possible to speak of Marketing, where there are elements focused so that the product and its values ​​strengthen the bond with consumers at all levels and also with investors,

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employees, distributors, suppliers and all those who to be part of the team, since its purpose is to generate a win-win relationship. However, few companies develop Marketing. According to the American Marketing Association (AMA) , marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value to consumers, customers, partners, and society at large.
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