Case Study Domino's Pizza How it Created and Owned the Fast Pizza Industry

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ashraf3545
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Joined: Tue Jan 03, 2023 8:18 am

Case Study Domino's Pizza How it Created and Owned the Fast Pizza Industry

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Just as McDonalds is recognized for its hamburgers, KFC for its fried chicken and Coca-Cola for its soft drinks, Domino's is the giant in the pizza production and delivery sector. Headquartered in Ann Arbor Charter Township, Michigan, in the United States, the company is responsible for a chain of restaurants that has a large network of branches all over the world. In 2021, according to a survey by Statista, the company won the 5th place in the ranking of the most valuable fast food brands in the world , being valued at more than 12.3 billion dollars.

Infographic with the 10 most valuable restaurant brands in 2022. (In the image: the 10 most valuable fast food brands in the world) (Credit: Brand Finance) In addition, it is important to note that, according to the latest data Email Data from Euromonitor International, the popularity of the global pizza market will continue to grow in 2022. It is estimated that this industry will reach US$141.1 billion in sales in 2022 – a increase of 6.7%. The biggest explosion should occur in Eastern Europe (+12.7%) and Latin America.

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Regarding the North American market, it is worth mentioning that the USA leads the world ranking in pizza orders, with Domino's occupying the 1st place in terms of sales and new openings. Today, the company is present in 85 countries , with over 16,000 stores across the globe. In the Brazilian context, its history began in 1993 when it opened its first restaurant in Botafogo, Rio de Janeiro. Currently, there are more than 12 million units delivered per year across the country (in up to 30 minutes)! In this sense, even though this year has been a challenging.
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