Today, affiliates can be large, medium or small businesses as well industry email list as individuals. The first affiliate program open to individuals rather than businesses was Amazon, back when Jeff Bezos just wanted to sell more books online. Making it accessible to the public completely changed the character of affiliate marketing and made it what we know it today. Today, Amazon has more than 100 affiliates and operates one of the largest affiliate programs in the world. Screenshot of Amazon's incoming traffic sources on the digital marketing intelligence platform. With it, you can determine who is sending traffic to your website and get valuable metrics to analyze the traffic. The affiliate industry is full of digital solutions to efficiently run and scale programs. Affiliate networks provide a platform where advertisers and publishers can match and form mutually beneficial relationships.
Tracking software provides solutions for affiliate managers to stay on top of everything that is happening and how the affiliate agency is performing. A website can run its own affiliate program and at the same time become an affiliate of another website. As many as 100% of suppliers and 100% of publishers in the United States use affiliate marketing. It seems that almost every business website And many non-commercial sites are involved in affiliate marketing in some way. There are several reasons: 100% of marketers use affiliate marketing to increase brand awareness. of marketers use affiliate marketing to attract existing customers.