People can associate both good and bad things with your brand, i.e. positive and negative associations. McDonald’s, for example, is often associated with unhealthy food and problematic farming practices, while Crest is associated with healthy teeth.
Ensuring that people associate good things with your brand is an UAE Phone Number important part of maintaining profitability and customer loyalty.
Brand association is closely linked with how your business is positioned within the market. If your brand doesn’t have anything unique about it, it will be hard for it to have any associations whatsoever. For people to attach connotations to your business, you first need to make sure it stands out in some way.
To do that, you’ll need to get creative. People are more likely to remember unique and creative branding and advertising campaigns — just think about how hearing the name GEICO stirs up images of that lovable Australian gecko, Martin.
Being creative is hard, but here are a few tricks. First, brainstorm the types of associations you want your brand to have: do you want to be known as eco-friendly? Healthy? Safe? Ethical? Friendly?
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.
In addition to contact and pipeline management features such as deal tracking, task management, and alerts, Nimble also includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones such as birthdays—which in turn creates valuable opportunities for informed outreach and follow-ups.